Search engine optimisation (SEO) is a complex science that businesses use to attract the attention of online customers by optimising their website for search engines.
If your organisation has a website, the chances are you have spent time and money building a strategy behind what you do online. Search engine optimisation is a term given to the process of making your website or online environment more accessible to your target market.
Companies improve their SEO by building and maintaining their website in such a way that it is viewed favourably by search engines. The process of SEO includes optimising website content, focusing on primary key words and meta tags, keeping content fresh and relevant, and deploying other marketing strategies such as linking and pay per click.
Is Someone Fraudulently Using Your Brand Online?
Many companies don't realise that fraudsters are using their brand and online data to steer search engines to their own inferior products or simply to attack the company's bottom line.
IFW will partner with your organisation to detect, disrupt and even help catch the fraudsters who are compromising your business online. Clients on our monthly maintenance packages [link to services] are already enjoying the benefit of knowing their brand is being protected online.
Internet Fraud Watchdog has a range of investigative solutions that assist our clients to uncover SEO fraud affecting their business. Our range of solutions includes the capacity to trawl websites and lock onto sites that are not using their own brands, or using premium brand names in places such as their meta tags.
As SEO is a complex area, we have included a page with some terminology for your reference. You can also review our latest news section to see what additional information we have on SEO and online fraud.
Internet Fraud Watchdog
If you suspect another business is using your brand, intellectual property or other information in its website to further its rankings then we invite you to lodge a case with Internet Fraud Watchdog or contact us.