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Pharmaceutical
Pharmaceutical companies, often seen as the 'untouchable' corporate giants, are facing increased pressure from the burgeoning misuse of their brand and intellectual property. Some pharmaceutical companies in recent times have been facing an uncertain future as cheaper and often counterfeit drugs flood the international market.
Counterfeit Drugs - a Growing Problem
According to the World Heath Organisation, counterfeit medicines are a global problem and getting worse.
A Prominent Health Risk
Much of the counterfeit medication bring produced is posing a health risk to particularly unsuspecting patients and even doctors who are prescribing fake medication, sometimes without realising.
An Uncountable Cost
On top of the potentially dangerous situation that counterfeit medication poses to the health of the general public, the cost to the pharmaceutical companies is almost uncountable in both brand reliability and lost sales.
And with the nature of the problem being online even doctors are finding it difficult to determine real medication versus the counterfeit - a substantial brand loyalty issue for pharmaceutical companies.
Internet Fraud Watchdog Can Help
Internet Fraud Watchdog can help your organisation face the business challenge of counterfeit drugs by tackling the online component of the fraud being committed. Contact IFW today or leave your details in our case lodgement section.

