Thousands of websites around the world sell counterfeit clothing and footwear. In some cases the perpetrators are openly flaunting that their product is the counterfeit of a well-known brand name.

The risk to the consumer and the parent brand begins when the purchaser is blinded to the pitfalls of fraudulent goods, being driven purely on price. 

Why Do Consumers Purchase Online?

Consumers are today purchasing online in unprecedented numbers. The Internet has a number of benefits to consumers:

• Ease of purchase
• Home delivery - sometimes same day
• Lower costs often due to lower overheads
• Capacity to browse multiple locations from your desktop
• Convenience - not having to leave home
• Relative anonymity

Bad for Business?

The Internet has been a boon for businesses wanting to interact and sell to their customers direct. However, illegal websites have grown alongside the increase in these online transactions. This has had the following effects on businesses: 

• Inconsistent brand performance
• Disconnection with the consumer
• Faulty product returns
• A perception the major brand is not up to scratch

These issues and perceptions, broadcast through illegal websites, affect businesses in the clothing and footwear industry, lowering brand value and directly affecting profitability.

Internet Fraud Watchdog

Internet Fraud Watchdog works on behalf of businesses in the clothing and footwear industry, tackling fraudulent online selling of goods. If you are concerned about your brand integrity or bottom line due to an increase in fraud against your business, submit a case with Internet Fraud Watchdog or ask your legal team to contact us.