TWO hours before the NRL season kicked off, a young hacker was politely told to
shut down his illegal website which had been streaming live matches - or face
going to jail.
more ...
Brand Abuse
Internet Fraud Watchdog deals with online brand abuse on behalf of clients.
The Problem
A report released by brand protection firm MarkMonitor shows that online abuse of leading brands is growing more common, damaging brand reputations and upping the risk of unwitting users becoming the victims of malware and phishing attacks.
Source: ArticleSnatch.com
Your Brand is Your Value
On the Internet, brand is all a company can rely on. People are not experiencing the business in any other way, so when fraudsters take an existing company's brand and use it for their own gain this has an effect on brand integrity.
Brand fraudsters cast a wide net. According to Net Security (www.net-security.org) online brand fraud continues to rise in all industry segments. In the clothing and footwear industry the growth in luxury and apparel brands grew 14% in the past year, and is growing consistently at this rate. Brand abuse involving an e-commerce component increased by 39%.
Examples of Online Brand Abuse
Online brand fraud includes:
- Unauthorised use of logos and images
- Use of hidden and visible text
- Unauthorised use of a company's name or product in meta tags
- Software, music and video piracy
- Unauthorised distribution or sale of consumer goods, such as counterfeit goods
- Use of a company's name on a competitor's site
Internet Fraud Watchdog
If you know of a company facing online brand abuse, contact Internet Fraud Watchdog or lodge a case online.