TWO hours before the NRL season kicked off, a young hacker was politely told to
shut down his illegal website which had been streaming live matches - or face
going to jail.
more ...
The Importance Of Brand
Organisations large and small know that their brand is one of the most important assets they own.
The Function of a Brand
A brand serves various functions including the opportunity to:
- Create a definable identity that people recognise
- Build a consistent experience that is easily qualified
- Provide a foundation for developing processes and procedures to make the business experience unique
- Be used as a tool for companies to build loyalty with their customers
Brand Examples
When we mention brands such as Nike®, Citibank® or Coca Cola®, immediately the picture in your mind is one you have come to identify as belonging to those businesses.
Your brand is much more than just a logo - brand identity is built on the entire experience your customer has with your organisation. Building a brand is crucial to growing a presence in the market place. There is no wonder large companies spend millions when it comes to building and protecting their brand.
And no wonder fraudsters counterfeit the best brands in the market place for their own gain!
Trademarks
A trademark can be a word, phrase, logo, picture, process or name, and in most countries provides a level of protection or ownership of that item. A trademark generally pertains to a brand and is registered in order to protect the brand, and the brand also reflects something of the company's trademark.
A trademark is a valuable marketing tool and should be integral to the business development strategy of any business.
Internet Fraud Watchdog
As with intellectual property, Internet Fraud Watchdog services form a valuable part of your trademark and brand protection strategy.
If you feel your trademark is being infringed, contact Internet Fraud Watchdog or lodge a case online with us.