TWO hours before the NRL season kicked off, a young hacker was politely told to
shut down his illegal website which had been streaming live matches - or face
going to jail.
more ...
The Cost Of Brand Theft
As is the case with all fraudulent activities, counting the cost of online brand fraud is difficult.
Whilst it was reported in 2010 that global losses faced due to the counterfeit goods industry were believed to be some $600 billion, online brand fraud is more than just a dollar value and is largely unquantifiable. Online brand fraud has both a direct bottom line impact on businesses, as well as the opportunity cost of brand loyalty and recognition.
If a consumer purchases a product with the understanding that it is a premium branded product, only to receive a lower grade product carrying the premium brand, this obviously reflects on the brand experience of the end user, causing trust erosion.
In line with the exponential growth of internet crime in general, an increasing amount of brand fraud takes place online. Since Internet Fraud Watchdog maintenance programs cost our clients a fraction of the potential cost of online brand fraud, you also will find it is a great return on investment to have your brand protected.